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Describing twitter as a "Tech tyrant" that censored conservatives, the campaign encouraged twitter users to migrate to parler. Conservative commentator dan bongino announced on june 16 that he had purchased an "Ownership stake" in parler, in an effort to "Fight back against" what he described as "Tech tyrants" facebook and twitter. Wish you could overhear people talking about interesting topics? Clubhouse opens up small group discussions on a wide range of topics.

In may, twitter sparked outrage among president trump and his supporters when it flagged some of the president's tweets about mail-in ballots as "Potentially misleading", and a tweet regarding the george floyd protests as "Glorifying violence". In response, parler published a "Declaration of internet independence" modeled after the united states declaration of independence, and began using the "#twexit" hashtag (a portmanteau of "Twitter" and "Brexit").

Both epik and ddos-guard have said they were not providing parler with webhosting. As of january 20, 2021, the page read "Our return is inevitable". According to a january 12 wall street journal report, other cloud hosting platforms that could potentially host parler would be google cloud platform, microsoft azure, or the oracle cloud platform. As of publication, parler had not contacted microsoft, and would not be using oracle for cloud hosting; google declined to comment, but the journal noted that google had denied parler a position in their app store.

Parler was among the social media services used to plan the storming of the u.S. Mentions of "Civil war" on parler increased fourfold in the hours just prior to the storming. According to buzzfeed news, after the riot at the capitol, Parler Reddit parler had been "Overrun" with death threats, encouragement of violence, and calls for trump supporters to join another armed march on washington, d.C.

The journal also noted that parler could consider using smaller cloud hosting companies, but that some technologists doubted such companies' ability to provide stable hosting to such a heavily-used service. One such smaller provider, digitalocean, let it be known that they would not accept parler as a customer. After the shutdown, parler users were reported to have migrated to other alt-tech websites including bitchute, clapper, clouthub, dlive, gab, mewe, minds, rumble, and wimkin, as well as encrypted messaging services including telegram and signal. Echoing google's rationale for dropping its version of the parler app, amazon said that parler's failure to police violent content made the site "A very real risk to public safety". Parler went offline when amazon withdrew its cloud computing services as scheduled. On january 11, parler sued amazon under antitrust law, saying that the suspension of services was "Apparently motivated by political animus", and had been carried out with the intention of benefiting twitter by reducing competition. District judge barbara rothstein ruled in amazon's favor ten days later.

Activists, including sleeping giants, and employees of technology companies that had been providing services to parler began to pressure those companies, which included google, apple, and amazon, to deny service to parler. Texas senator ted cruz published a youtube video on june 25, in which he denounced other social media platforms for "Flagrantly silencing those with whom they disagree" and announced that he was "Proud to join parler". Other prominent republican and conservative figures also joined in june, including ohio representative jim jordan, new york representative elise stefanik, and former u.N.